“After thirty years of business, I have never received more response from my publicity dollars” (retired owner of Atlantic Motel and Restaurant speaking of CITA)

Fact Sheet on Christian Radio

- A radio message heard daily is virtually memorized by the end of thirty days.

- The BBM states radio reaches 92.9% of the 12+ populations with the average person listening 22 hours per week.

- Gospel Music has a 13.5% increase. Billboard reports an overall decline in the music industry sales except Christian music.

- Gospel Music is rising in popularity, sales increased 80% over the past decade (RIAA)

- Our listeners thank our business sponsors for helping deliver family values.

- Christian contemporary listeners have moderate incomes, with 57% living in households with incomes over $50,000 a year.

- 65% of the listeners are females over 18. Women make most household purchases. Women aged 35-49, constitute the largest group of listeners.

- Our listeners are 51% more likely to have children.

- 40% listen almost exively to Christian radio.

- CHRI of Ottawa discovered 64% of their listeners would go out of their way to purchase from a CHRI sponsor.

- Nearly half of all US adults (46%) listen to a Christian radio station at least once in a month. One out of sixteen listens on a daily basis. (The Barna Group)

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